Privacy Policy

Effective Date: March 24, 2026

This Privacy Policy describes how Santillan Jewelers ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website. Santillan Jewelers is domiciled in and maintains its principal place of business in the State of California.

1. Information We Collect

We may collect the following personal information when you voluntarily submit it through our website contact form:

• Your name
• Email address
• Phone number (optional)
• Topic of interest (e.g., Custom Design, Engagement Ring, Jewelry Repair)
• Message content

We do not collect payment information, Social Security numbers, or other sensitive financial data through this website.

In-Store Information

When you visit our store or conduct business with us in person, we may also collect:

• Name, address, phone number, and email for purchase records, repair orders, and appraisals
• Information necessary to process financing applications through our third-party financing partners
• Photographs or descriptions of jewelry items left for repair, appraisal, or custom design
• Security camera footage recorded in our store for the safety and protection of our customers, staff, and inventory

2. How We Use Your Information

We use the information you provide to:

• Respond to your inquiries and messages
• Provide information about our products and services
• Schedule appointments or consultations
• Process and fulfill repair orders, custom design projects, and appraisals
• Process financing applications through our third-party financing partners
• Contact you regarding the status of your order, repair, or custom design
• Send you communications about your purchase (e.g., care instructions, warranty information, cleaning reminders)
• Maintain security and prevent fraud or theft
• Comply with legal and regulatory obligations
• Improve our website and customer experience

We will never sell, rent, or trade your personal information to third parties for marketing purposes.

3. Third-Party Services

We may share your information with the following types of third-party service providers, solely for the purposes described in this policy:

• Form Processing: Our contact form is processed through Formspree. When you submit a form, your information is transmitted through Formspree's servers to our email.
• Financing Partners: If you apply for financing, your personal and financial information will be shared with our third-party financing provider(s) for the purpose of processing your credit application. The financing provider's use of your information is governed by their own privacy policy and applicable financial privacy regulations.
• Web Services: We use Google Fonts to display fonts on our website, which may collect limited usage data as described in Google's privacy policy.

We require all third-party service providers to handle your information in accordance with applicable privacy laws.

4. Cookies and Tracking

Our website does not use cookies for tracking or advertising purposes. We do not use analytics tracking tools. Third-party services embedded on our site (such as Google Fonts) may use standard web technologies as described in their respective privacy policies.

5. Data Sharing and Disclosure

We do not share your personal information with third parties except:

• As necessary to process your inquiry (e.g., through our form processing service)
• If required by law, court order, or governmental regulation
• To protect the rights, property, or safety of Santillan Jewelers, our customers, or the public

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purpose for which it was collected, respond to your inquiry, and comply with applicable legal obligations.

7. Phone and Text Communications

By providing your phone number to Santillan Jewelers, whether through our website, in-store, or by other means, you consent to receiving phone calls and/or text messages from us related to your inquiry, order, repair, or appointment. These communications are transactional in nature and are not marketing messages. Standard messaging and data rates may apply. You may opt out of text communications at any time by replying STOP or by contacting us directly.

8. Security Cameras

Santillan Jewelers uses security cameras in our store for the safety and protection of our customers, employees, and inventory. Security footage is recorded continuously during business hours and may be retained for a limited period. Footage is accessed only for security purposes, to investigate incidents, or as required by law enforcement or legal proceedings. Security footage is not shared with third parties except as required by law.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction or deletion of your personal information
• Opt out of any future communications from us

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise any of these rights, please contact us using the information below.

11. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately so we can remove it.

12. Links to Other Websites

Our website may contain links to third-party websites (such as our social media pages, review sites, and Google Maps). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time by posting the revised policy on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

Santillan Jewelers
1426 E Roseville Pkwy, Suite 170
Roseville, CA 95661
Phone: (916) 474-4359
Email: msantillan@santillanjewelers.com