Our Story
The Journey
Before the name Santillan Jewelers ever appeared on a storefront, Martin Santillan spent more than four decades learning every facet of the jewelry business from the inside out. His career began in the world of diamond buying, working as a diamond buyer at New York Diamonds, where he developed an expert eye for quality stones and learned the art of finding exceptional value.
That foundation led Martin to leadership roles at some of the most respected names in Sacramento's jewelry scene. He managed Grebitus & Sons, one of Sacramento's oldest and most beloved jewelers, where he oversaw store operations and buying. He went on to manage Merksamer Jewelers and Rogers Jewelers, building a reputation at each stop for integrity, deep product knowledge, and genuine care for his customers.
His career ultimately took him to Tiffany & Co., where he held a senior management position overseeing jewelry collections and engagement ring sales. It was the culmination of decades of experience, and the moment Martin realized he was ready to build something of his own.
The Beginning
In 2012, Martin Santillan did what so many dream of but few accomplish. He opened his own store. Santillan Jewelers was born not from a business plan, but from a simple belief: that buying jewelry should feel personal, not transactional. That trust should come before the sale. That every customer deserves to be treated like family.
From that very first day, Martin brought everything he had learned across four decades. His eye for exceptional diamonds, his relationships with the world's finest designers, his understanding of what truly matters to a customer. He poured it all into a store that felt different. No high-pressure tactics, just Marty, his family, and a genuine love for helping people find something extraordinary.
What started as a small operation quickly grew through word of mouth. Customers didn't just come back. They sent their friends, their parents, their children. The kind of loyalty you can't buy. The kind you earn.
Growing Roots
Today, Santillan Jewelers calls Roseville home, nestled along East Roseville Parkway in the heart of the community Martin and his family have served for years. The store has become a destination for couples shopping for engagement rings, families passing down heirlooms, and anyone looking for that perfect piece to mark a milestone.
Martin, or Marty as his customers know him, still greets every person who walks through the door. He'll spend an hour and a half teaching you about diamonds if that's what it takes. He'll have you close your eyes before revealing a finished custom piece. He remembers your name, your story, what matters to you. That's not a business strategy. That's who he is.
With deep roots in the Roseville and greater Sacramento community, Santillan Jewelers has become more than a store. It's a place where moments become memories, and where jewelry becomes part of your story.
Maybe you have a family treasure you'd like re-imagined and updated to something more suitable for your lifestyle. We love bringing your inspirations to life with our personalized custom design process, from concept to finished masterpiece.
Learn More About Custom Design →Whether you're looking for the perfect engagement ring, anniversary piece, or a custom work of art, we carry a curated selection of exclusive designers you won't find at big box jewelers.
Explore Our Collections →From jewelry repair and watch repair to certified appraisals, pearl restringing, and insurance replacement, our onsite jeweler handles it all. We also offer complimentary cleaning and a diamond warranty program.
View All Services →Remember when everyone had "a guy" for jewelry? That's us. We're the kind of old school, family owned jeweler your parents used to go to. Walk in, get greeted by name, and know you're in good hands.
Our in-house jeweler has designed pieces for well-known celebrities and is recognized as one of the top diamond setters in the country. That level of talent works on your piece, right here in our shop.
Every piece gets complimentary cleaning and inspections for life. Bring it in anytime and we'll make sure your jewelry looks as brilliant as the day you got it.
The Santillan Experience
Come experience our quality. Come experience our selection. Come experience an uncommon level of customer attention and care. No pressure, no rush, just genuine help from a family that truly loves what they do.