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Signature Service

Custom & Redesign

If you can picture it, we can make it. More striking than you ever imagined.

See Our Process

Signature Service

The Custom Design Process

At Santillan Jewelers, custom design isn't just a service. It's what we're known for. Whether you're creating something completely new or reimagining a family heirloom into a piece that fits your lifestyle, our team combines old world craftsmanship with cutting-edge technology to bring your vision to life.

01

The Consultation

Every custom piece starts with a conversation. Sit down with Marty and share your vision, your inspiration, your story. Maybe it's a sketch on a napkin. Maybe it's a photo you've been saving. Maybe it's your grandmother's ring that you want to transform into something new. Whatever it is, we listen, and we help shape the idea into something real.

There's no pressure, no rush. Just an honest conversation about what matters to you and what's possible within your budget.

Santillan Jewelers private consultation room
02

CAD Design & Preview

Using state-of-the-art computer aided design (CAD) tools, our custom jewelry studio creates a detailed three-dimensional image of your new design. You can see it from every angle, rotate it, zoom in on every detail, and make any adjustments you'd like before the actual creation process begins.

This step is what sets our process apart. You're not guessing at what the final piece will look like. You're seeing it, approving it, and feeling confident before a single tool touches metal.

CAD jewelry design rendering
03

Wax Model

Once you've approved the digital design, we produce a computer-generated wax model so you can actually hold a physical version of your piece in your hands. Feel the weight, see the proportions, make sure everything is exactly how you want it.

This is your last chance to make changes before we move to casting, and it's one of the most exciting parts of the process. The moment your design goes from screen to something you can touch.

Wax model jewelry creation
04

Casting & Crafting

Molten metal is injected into a mold created by burning out the wax model in a process called lost wax casting. Our master jewelers then remove the rough casting from the mold and begin the careful finishing work by hand.

Every prong, every surface, every edge is shaped and refined with precision. This is where decades of old world craftsmanship meet modern technique.

Jeweler soldering a ring setting
05

Stone Setting & Final Polish

The final stage is where everything comes together. Stones are carefully set, the piece receives its final polish, and your one-of-a-kind masterpiece is complete.

And if you know Marty, you know what comes next. He'll have you close your eyes, place the finished piece in front of you, and let you see the reveal for the first time. It's a moment our customers never forget.

Jeweler setting diamonds in ring
★★★★★

"Marty helped me take stones from my grandmother's rings and design something completely new and beautiful. He walked me through the entire process, made suggestions that were spot on, and the final piece was beyond what I imagined."

Hayden Olhiser, Google Review

Why Custom at Santillan Jewelers

True One-of-a-Kind

Your piece is designed from scratch, not selected from a catalog. No one else in the world will have the same design.

Preview Before Creation

With CAD design and wax models, you see and hold your piece before it's made. No surprises, no guesswork.

Personal Attention

You work directly with Marty throughout the entire process. This isn't handed off to a factory. It stays in our hands from start to finish.

Cutting-Edge Technology

We use the latest tools including 3D printing and advanced CAD software to design with precision, minimize production time, and keep costs down without cutting corners on quality.

Prices for Any Budget

Custom doesn't have to mean expensive. We work with you to find the right materials and design choices to match your budget.

Master Craftsmanship

Our jewelers and designers are among the best platinum and goldsmiths in the greater Sacramento area. Our in-house jeweler has designed pieces for well-known celebrities and is recognized as one of the top diamond setters in the country.

Your Family Jeweler

Remember when everyone had "a guy" for jewelry? That's us. We're the kind of old school, family owned jeweler your parents used to go to. Walk in, get greeted by name, and know you're in good hands.

Free Lifetime Cleaning & Inspections

Every piece of jewelry gets free lifetime ring cleaning and inspections. Bring it in anytime and we'll make sure it looks as brilliant as the day you got it.

Over 42 Years of Trust

With over four decades of experience at the highest levels of the jewelry industry, Marty brings knowledge you can count on and honesty you can feel from the moment you walk in.

Ready to Create Something Extraordinary?

Schedule Your Custom Design Consultation

Sit down with Marty and bring your idea to life. Whether you have a detailed vision or just a spark of inspiration, we'll take it from there.

1426 E Roseville Pkwy, Suite 170, Roseville, CA 95661